Privacy Policy

1. Introduction

Wallace Performance ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website, fill in our contact or callback forms, or use our garage services. By using our website, you agree to the practices described in this policy.

2. What Information We Collect

We may collect the following types of personal information:

• Contact details — name, email address, phone number, and postal address when you submit forms or book appointments.
• Vehicle information — make, model, registration number, and service history relevant to the work you request.
• Communication records — emails, phone call notes, and messages exchanged with our team.
• Website usage data — IP address, browser type, pages visited, and time spent on site via cookies and analytics tools.

3. How We Use Your Information

We use your personal data for the following purposes:

• To respond to enquiries and provide quotes for our services.
• To schedule, confirm, and manage service appointments.
• To maintain accurate service records for warranty and compliance.
• To send occasional updates, offers, or reminders (only with your consent).
• To analyse website traffic and improve our online experience.

4. Cookies and Tracking

Our website uses cookies to enhance your browsing experience and collect anonymous usage statistics. These cookies do not store personally identifiable information. You can disable cookies through your browser settings at any time, though some features of the site may not function correctly without them.

5. Data Sharing and Third Parties

Wallace Performance does not sell, trade, or rent your personal information to third parties. We may share limited data with trusted service providers (such as our form hosting and analytics platforms) solely to operate our website and deliver services to you. All third parties are contractually bound to keep your data secure and confidential.

6. Data Security

We take data protection seriously. Appropriate technical and organisational measures are in place to safeguard your personal information from unauthorised access, alteration, disclosure, or destruction. Only authorised staff members have access to customer records, and all systems are protected with up-to-date security protocols.

7. How Long We Keep Your Data

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Vehicle service records are typically kept for seven years for warranty and compliance purposes. Marketing consent data is retained until you withdraw your consent.

8. Your Rights

Under UK data protection law, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (subject to legal retention requirements).
• Object to or restrict how we process your data.
• Withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us using the details below.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any significant changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please get in touch: